<?xml version="1.0" encoding="UTF-8" ?>
<modsCollection xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" xmlns:slims="http://slims.web.id" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd">
 <slims:resultInfo>
  <slims:modsResultNum>6</slims:modsResultNum>
  <slims:modsResultPage>1</slims:modsResultPage>
  <slims:modsResultShowed>10</slims:modsResultShowed>
 </slims:resultInfo>
 <mods version="3.3" ID="31451">
  <titleInfo>
   <title>Manajemen pemasaran :</title>
   <subTitle>Suatu pendekatan strategis dengan orientasi global</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>YATI SUMIHARTI</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>IMAM NURMAWAN</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>BOYD, HARPER W.</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>LARRECHE, JEAN-CLAUDE</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>WALKER, ORVILLE C.</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9794118257</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Erlangga</publisher>
    <dateIssued>2000</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="55471">
  <titleInfo>
   <title>sales force management</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>CHURCHILL, GILBERT A.</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>WALKER, ORVILLE C.</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>FARD, NEIL M.</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0256137870</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">CHICAGO</placeTerm>
    <publisher>IRWIN</publisher>
    <dateIssued>1997</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="31018">
  <titleInfo>
   <title>Manajemen pemasaran:</title>
   <subTitle>Suatu pendekatan strategis dengan orientasi global, jil. 1</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>SUMIHARTI, YATI</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>BOYD, HARPER W.</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>WALKER, ORVILLE C. JR</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9794118257</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Erlangga</publisher>
    <dateIssued>2000</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="31454">
  <titleInfo>
   <title>Manajemen pemasaran :</title>
   <subTitle>Suatu pendekatan strategis dengan orientasi global</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>YATI SUMAHARTI</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>IMAM NURMAWAN</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>BOYD, HARPER W.</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>LARRECHE, JEAN-CLAUDE</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>WALKER, ORVILLE C.</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9794118265</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Erlangga</publisher>
    <dateIssued>2000</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="31853">
  <titleInfo>
   <title>Marketing strategy:</title>
   <subTitle>planning and implementation</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>BOYD, HARPER W.</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>LARRECHE, JEAN-CLAUDE</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>WALKER, ORVILLE C.</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">025613690</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">CHICAGO</placeTerm>
    <publisher>IRWIN</publisher>
    <dateIssued>1995</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="31884">
  <titleInfo>
   <title>Marketing strategy:</title>
   <subTitle>A decision-focused approach</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>WALKER, ORVILLE C.</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>MULLINS, JOHN W.</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9780070171466</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">New York</placeTerm>
    <publisher>McGraw-Hill Irwin</publisher>
    <dateIssued>2011</dateIssued>
   </place>
  </originInfo>
 </mods>
</modsCollection>
