APA Style

OLSON, JERRY, PETER, J.PAUL. (1996). Consumer behavior and marketing strategy (4th). CHICAGO: IRWIN.

Chicago Style

OLSON, JERRY, PETER, J.PAUL. Consumer behavior and marketing strategy. 4th CHICAGO: IRWIN, 1996. TXB.

MLA Style

OLSON, JERRY, PETER, J.PAUL. Consumer behavior and marketing strategy. 4th CHICAGO: IRWIN, 1996. TXB.

Turabian Style

OLSON, JERRY, PETER, J.PAUL. Consumer behavior and marketing strategy. 4th CHICAGO: IRWIN, 1996. TXB.