APA Style
BELCH, GEORGE E., BELCH, MICHAEL A.. (2004).
Advertising and promotion : an integrated marketing communications perspective (6).
Boston:
McGraw-Hill.
Chicago Style
BELCH, GEORGE E., BELCH, MICHAEL A..
Advertising and promotion : an integrated marketing communications perspective.
6
Boston:
McGraw-Hill,
2004.
TXB.
MLA Style
BELCH, GEORGE E., BELCH, MICHAEL A..
Advertising and promotion : an integrated marketing communications perspective.
6
Boston:
McGraw-Hill,
2004.
TXB.
Turabian Style
BELCH, GEORGE E., BELCH, MICHAEL A..
Advertising and promotion : an integrated marketing communications perspective.
6
Boston:
McGraw-Hill,
2004.
TXB.