APA Style

MCDONALD, WILLIAM J.. (1998). Direct marketing : an integrated approach (1). : McGraw-Hill.

Chicago Style

MCDONALD, WILLIAM J.. Direct marketing : an integrated approach. 1 : McGraw-Hill, 1998. TXB.

MLA Style

MCDONALD, WILLIAM J.. Direct marketing : an integrated approach. 1 : McGraw-Hill, 1998. TXB.

Turabian Style

MCDONALD, WILLIAM J.. Direct marketing : an integrated approach. 1 : McGraw-Hill, 1998. TXB.