APA Style

MCDONALD, WILLIAM J.. (1998). Direct marketing: An intergrated approach (1). : McGraw-Hill.

Chicago Style

MCDONALD, WILLIAM J.. Direct marketing: An intergrated approach. 1 : McGraw-Hill, 1998. TXB.

MLA Style

MCDONALD, WILLIAM J.. Direct marketing: An intergrated approach. 1 : McGraw-Hill, 1998. TXB.

Turabian Style

MCDONALD, WILLIAM J.. Direct marketing: An intergrated approach. 1 : McGraw-Hill, 1998. TXB.