APA Style

HOLMES, PARKER M.. (1960). Marketing research: principles and readings (1). CINCINNATI: SOUTH-WESTERN PUBLISHING CO..

Chicago Style

HOLMES, PARKER M.. Marketing research: principles and readings. 1 CINCINNATI: SOUTH-WESTERN PUBLISHING CO., 1960. TXB.

MLA Style

HOLMES, PARKER M.. Marketing research: principles and readings. 1 CINCINNATI: SOUTH-WESTERN PUBLISHING CO., 1960. TXB.

Turabian Style

HOLMES, PARKER M.. Marketing research: principles and readings. 1 CINCINNATI: SOUTH-WESTERN PUBLISHING CO., 1960. TXB.