APA Style

KIRIN, ROGER A., PETERSON, ROBERT A.. (1995). Strategic marketing problems: Cases and comments (7th). SIMON: Printice Hall.

Chicago Style

KIRIN, ROGER A., PETERSON, ROBERT A.. Strategic marketing problems: Cases and comments. 7th SIMON: Printice Hall, 1995. TXB.

MLA Style

KIRIN, ROGER A., PETERSON, ROBERT A.. Strategic marketing problems: Cases and comments. 7th SIMON: Printice Hall, 1995. TXB.

Turabian Style

KIRIN, ROGER A., PETERSON, ROBERT A.. Strategic marketing problems: Cases and comments. 7th SIMON: Printice Hall, 1995. TXB.