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  <title>Strategic marketing problem:</title>
  <subTitle>cases and comments</subTitle>
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  <namePart>KERIN, ROGER A.</namePart>
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  <namePart>PETERSON, ROBERT A.</namePart>
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   <publisher>Pearson</publisher>
   <dateIssued>2010</dateIssued>
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  <topic>DECISION MAKING</topic>
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  <topic>MARKETING STRATEGY</topic>
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 <classification>658.403</classification>
 <identifier type="isbn">9780132465496</identifier>
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