APA Style

RAPP, STAN, COLLINS, THOMAS L. (1996). The New Maximarketing (1). New York: McGraw-Hill.

Chicago Style

RAPP, STAN, COLLINS, THOMAS L. The New Maximarketing. 1 New York: McGraw-Hill, 1996. REF.

MLA Style

RAPP, STAN, COLLINS, THOMAS L. The New Maximarketing. 1 New York: McGraw-Hill, 1996. REF.

Turabian Style

RAPP, STAN, COLLINS, THOMAS L. The New Maximarketing. 1 New York: McGraw-Hill, 1996. REF.