APA Style

CLOW, KENNETH E, BAACK, DONALD. (2001). Integrated advertising, promotion, and marketing communications . New York: Prentice Hall.

Chicago Style

CLOW, KENNETH E, BAACK, DONALD. Integrated advertising, promotion, and marketing communications. New York: Prentice Hall, 2001. TXB.

MLA Style

CLOW, KENNETH E, BAACK, DONALD. Integrated advertising, promotion, and marketing communications. New York: Prentice Hall, 2001. TXB.

Turabian Style

CLOW, KENNETH E, BAACK, DONALD. Integrated advertising, promotion, and marketing communications. New York: Prentice Hall, 2001. TXB.