APA Style
ZEITHAML, VALARIE A., BITNER, MARY JO. (2003).
services marketing : integrating customer focus across the firm (3).
New York:
McGraw-Hill.
Chicago Style
ZEITHAML, VALARIE A., BITNER, MARY JO.
services marketing : integrating customer focus across the firm.
3
New York:
McGraw-Hill,
2003.
TXB.
MLA Style
ZEITHAML, VALARIE A., BITNER, MARY JO.
services marketing : integrating customer focus across the firm.
3
New York:
McGraw-Hill,
2003.
TXB.
Turabian Style
ZEITHAML, VALARIE A., BITNER, MARY JO.
services marketing : integrating customer focus across the firm.
3
New York:
McGraw-Hill,
2003.
TXB.