APA Style

PERRAULT, WILLIAM D., MCCARTHY, E. JEROME. (1984). Basic marketing: a managerial approach (8th). ILLINOIS: IRWIN.

Chicago Style

PERRAULT, WILLIAM D., MCCARTHY, E. JEROME. Basic marketing: a managerial approach. 8th ILLINOIS: IRWIN, 1984. TXB.

MLA Style

PERRAULT, WILLIAM D., MCCARTHY, E. JEROME. Basic marketing: a managerial approach. 8th ILLINOIS: IRWIN, 1984. TXB.

Turabian Style

PERRAULT, WILLIAM D., MCCARTHY, E. JEROME. Basic marketing: a managerial approach. 8th ILLINOIS: IRWIN, 1984. TXB.