APA Style
MCCARTHY, E. JEROME, PERREAULT, WILLIAM D., CANNON, JOSEPH P.. (2011).
Basic marketing: a marketing strategy planning approach (18).
New York:
McGraw-Hill Irwin.
Chicago Style
MCCARTHY, E. JEROME, PERREAULT, WILLIAM D., CANNON, JOSEPH P..
Basic marketing: a marketing strategy planning approach.
18
New York:
McGraw-Hill Irwin,
2011.
TXB.
MLA Style
MCCARTHY, E. JEROME, PERREAULT, WILLIAM D., CANNON, JOSEPH P..
Basic marketing: a marketing strategy planning approach.
18
New York:
McGraw-Hill Irwin,
2011.
TXB.
Turabian Style
MCCARTHY, E. JEROME, PERREAULT, WILLIAM D., CANNON, JOSEPH P..
Basic marketing: a marketing strategy planning approach.
18
New York:
McGraw-Hill Irwin,
2011.
TXB.