APA Style

KOTLER, PHILIP, ARMSTRONG, GARY. (2014). Principles of marketing . Boston: Pearson.

Chicago Style

KOTLER, PHILIP, ARMSTRONG, GARY. Principles of marketing. Boston: Pearson, 2014. TXB.

MLA Style

KOTLER, PHILIP, ARMSTRONG, GARY. Principles of marketing. Boston: Pearson, 2014. TXB.

Turabian Style

KOTLER, PHILIP, ARMSTRONG, GARY. Principles of marketing. Boston: Pearson, 2014. TXB.