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Product development: A structured approach to consumer product development, design, and manufacture
MITAL, ANIL
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DESAI, ANOOP
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SUBRAMANIAN, ANAND
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MITAL, AASHI
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New products management
CRAWFORD, MERLE
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BENEDETTO, ANTHONY DI
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The pursuit of new product development: The business development process
ANNACCHINO, MARC A.
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3
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Subject :
"NEW PRODUCT DEVELOPMENT"
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